Our September event has been updated: New Presentation and Speaker
Event Date/Time: September 24, 2025-6:30-8:00pm ET (New start time)
Format: Virtual Event
Event Schedule: Networking will begin at 6:30 PM, the presentation will begin at 7:00 PM.
Speaker Name: Aaron Whittenberger, CBAP, AAC, CPOA, A-CSPO
Presentation Title: Using Strategy Analysis to Increase Your Success as a Business Analyst
Presentation Abstract: Strategy Analysis is an effective way to define and understand the “why” behind a proposed change, and determine whether it is worth doing. Business Analysts work with stakeholders impacted by a change to define the objectives of that change and the risks involved. Effective Strategy Analysis increases the probability of success of any initiative at any level within the enterprise.
In this presentation Aaron will discuss best practices of the Business Analysts’ work during Strategy Analysis. We will take a practical look at how business analysts work to define the change and the strategy to achieve it. Come and discuss the concepts of Strategy Analysis with Aaron and learn how to use these concepts to increase your success and sustain your business analysis career.
By participating in this discussion, you will learn:
• What we mean by “strategy” and how that relates to goals and objectives.
• The best practices in delivering Strategy Analysis.
• The “why” of Strategy Analysis.
• The “how” of Strategy Analysis.
Speaker Bio: Aaron Whittenberger is a Senior Enterprise Agile Business Analyst and leader in the Business Analysis Center of Excellence (BACoE) for an insurance carrier, where he is currently working with other business analysis leaders to develop Standards of practice, a BA Blog, a BA Knowledge Center and facilitates CBAP Study sessions for the business analyst community of 80 business analysts. Aaron works in an agile environment.
• What we mean by “strategy” and how that relates to goals and objectives.
• The best practices in delivering Strategy Analysis.
• The “why” of Strategy Analysis.
• The “how” of Strategy Analysis.
Speaker Bio: Aaron Whittenberger is a Senior Enterprise Agile Business Analyst and leader in the Business Analysis Center of Excellence (BACoE) for an insurance carrier, where he is currently working with other business analysis leaders to develop Standards of practice, a BA Blog, a BA Knowledge Center and facilitates CBAP Study sessions for the business analyst community of 80 business analysts. Aaron works in an agile environment.
Aaron is the Founding President of the Bluegrass IIBA Chapter, a 2016 Inductee into the Bluegrass Business Analysis Hall of Fame, and the 2023 and 2024 IIBA Volunteer of the Year for the Americas Southeastern Region. He is a champion for the IIBA ® , business analysis as a profession and the recognition of its practitioners. He is an avid Business Analyst, Blogger, Mentor, Trainer and Presenter. Aaron is a frequent speaker at IIBA® and corporate meetings and conferences in the region. He has over 35 years of Business and IT experience including 19 years of Business Analysis and 15 years of consulting experience. Aaron earned his Certified Business Analysis Professional™ (CBAP®) certification in 2008, Certified Scrum Product Owner® (CSPO®) in 2018, IIBA Agile Analysis Certification (IIBA®-AAC) in 2019, Certificate in Product Ownership Analysis (IIBA®-CPOA) in 2021, ICAgile Certified Professional – Agile Product Ownership (ICP-APO) Certification in 2022, the Advanced Certified Scrum Product Owner® (A-CSPO) from Scrum Alliance in 2024, and the AI for Product Owners Microcredential from Scrum Alliance in May 2025.
Aaron lives in Northern Kentucky and has four sons. In his family life, Aaron enjoys family time, and a good round of golf; we’ll see if he ever has one. You may connect with Aaron on LinkedIn: http://www.linkedin.com/in/aaronwhittenberger or Twitter: @TheWittyBA.