LUNCH & LEARN: FROM PROJECT THINKING TO VALUE-FOCUSED DELIVERY
Shaping What Gets Defined So Projects Deliver Customer Value
Sometimes organizations struggle to deliver what was asked. And sometimes they deliver it ― and the outcome still falls short. In both cases, the issue isn’t just execution. It’s a breakdown in how business intent is translated into requirements ― and how those requirements shape what the project ultimately delivers.
Projects are effective at organizing and executing what has been defined. Requirements are defined, scope is completed, and solutions are delivered based on those definitions. But success is typically measured at that point ― by delivery, not by whether value was actually realized.
That’s where the gap shows up.
Projects don’t determine outcomes on their own. They deliver what they are shaped to deliver. That shaping happens upstream ― through outcomes, success criteria, and how requirements are structured.
We don’t deliver value directly. We deliver capability. The customer creates value by using that capability in their own context. If that connection isn’t designed into the requirements, it won’t show up in the outcome.
This is where Business Analysis makes the difference.
BAs sit at the point where intent is translated into what gets built. The opportunity isn’t to change the project model ― it’s to shape the work in a way that enables value to be realized.
This session covers
• Why delivery success does not always translate into value realization
• The role of projects in delivery – and where value-focused thinking is often missing
• How projects deliver what they are shaped to deliver – and where that connection breaks down
• How defining success criteria early reframes how requirements are approached
• Using concrete context (e.g., strong User Stories) to anchor requirements in real use
• Understanding Customer Value Enablement – delivering capability so customers can create value
• How BAs apply value-focused thinking in practice – including clarifying accountability and staying connected through quality validation
Speaker: Anne Hartley
My name is Anne Hartley, and yes, I am called the “hat lady”. I began my professional journey as a “pioneering woman in technology”, starting as a programmer out of college in the mid-1970s. My path was founded on working for commercial software companies — startups and beyond — that included people and methodology leadership. Ultimately, I launched my boutique consulting practice with the theme of “bridging business and technology” that leveraged a 20-year tech background integrated with my mission to help clients solve problems with technology- enabled business services and create/deliver exceptional value: clarifying purpose, developing new capabilities through smart and effective ways of working, nurturing an innovative and continuous improvement mindset, and optimizing the use of technology. Setting the stage for success is a key theme and underlying approach driver, which brings us to the topic of this upcoming presentation to the RTP IIBA chapter!
Company Website
My name is Anne Hartley, and yes, I am called the “hat lady”. I began my professional journey as a “pioneering woman in technology”, starting as a programmer out of college in the mid-1970s. My path was founded on working for commercial software companies — startups and beyond — that included people and methodology leadership. Ultimately, I launched my boutique consulting practice with the theme of “bridging business and technology” that leveraged a 20-year tech background integrated with my mission to help clients solve problems with technology- enabled business services and create/deliver exceptional value: clarifying purpose, developing new capabilities through smart and effective ways of working, nurturing an innovative and continuous improvement mindset, and optimizing the use of technology. Setting the stage for success is a key theme and underlying approach driver, which brings us to the topic of this upcoming presentation to the RTP IIBA chapter!
Company Website