Speaker: Ravi Mulukutla, PhD

Topic: Google Analytics of IIBA.Raleigh.org from the Big Data

Abstract:  The presentation summarizes the Google Analytics of the IIBA Raleigh Chapter’s website taking six dimensions (Active users, Demographics, Acquisitions overview etc.) in to consideration. Some recommendations are also provided for improving the website for better marketing. Google Analytics is a web analytics service in the Google Marketing Platform offered by Google that tracks and reports the website traffic. The approach is to show high-level, dashboard type data for the casual user, and more in-depth data further into the report set. The analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from referrers, how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. The presentation also provides an overview and some background of Big Data Analytics with case studies from unstructured and structured data. Big Data is referred to data sets whose size is beyond the capability of traditional relational databases to capture, manage, and process the data. Big data originates from devices, transactional applications, web, and social media. Big Data Analytics allows business analysts, researchers, and business users to make better strategic decisions. Businesses can analyze enterprise data to gain new insights for the business growth by using the advanced analytics tools and techniques such as text analytics, machine learning, and natural language processing.

Bio: Ravi Mulukutla holds a PhD degree in Applied Chemistry helped several businesses for their research, growth and innovation strategy. Served as a Senior Business Analyst and Product Owner at IBM Watson Health and developed several Healthcare Analytics software products for Providers and Payers. Prior to this assignment, Ravi worked at NC State University in Big Data Analytics program analyzing un-structured data using IBM Watson Explorer Content Analytics based on natural language text processing for driving innovation and new product development for several global companies. Ravi had successfully applied Agile methodologies and Design thinking skills in healthcare IT software development and responsible for delivering most advanced analytic solutions. Currently working for Cognizant Technology Services (CTS) to help the client projects related to digitization and building Data Lake Foundation for Cognitive solutions based on Cloud platform. Ravi has track record for managing Analytics products and services delivery with value-driven approach, collaborating effectively with cross-functional technical teams and stake-holders. Well-versed on the trend to value-based care (VBC) and the significance of Healthcare analytics, to achieve higher quality of care, while maximizing efficiency by utilizing relevant analytic models and business logic.

Favorite Business Analysis Technique: User Stories, SWOT
Favorite Local Restaurant: Panera Bread
Fun Fact not related to Job/Profession: Walking on the beach at Sunrise

Note: Registration through the Chapter website is required  
Revisiting Non-members $5, Members $0