Beyond “Writing Requirements”: The Real Value of Business Analysis
In this session, Shanna Fillmore challenges this narrow view and highlights the broader impact of business analysis. Drawing from real-world experience, she explores how Business Analysts contribute through structured thinking, stakeholder facilitation, and problem-solving.
Participants will gain a clearer understanding of how their work influences outcomes beyond documentation. The session connects everyday BA activities to the principles outlined in BABOK®, helping participants recognize how their skills align with established professional standards.
The focus is not on adding more tasks, but on seeing existing work differently. You will learn how to identify the value you are already delivering and communicate it more effectively to stakeholders, leadership, and teams.
This session is designed to help Business Analysts reposition themselves from task-focused contributors to strategic problem-solvers within their organizations.
Learning Objectives
By the end of this session, participants will be able to:
- Recognize the broader value of Business Analysis beyond writing requirements
- Identify how thinking, facilitation, and problem-solving drive outcomes
- Connect daily BA activities to BABOK® principles and competencies
- Communicate the value of their work more effectively to stakeholders
- Position themselves as strategic contributors within their organizations
Shanna Fillmore is a Senior Business Analyst with expertise in SAP data warehousing and reporting. She specializes in bridging business needs with technical solutions, translating complex requirements and data into accurate, scalable, and compliant reporting.
She is also an active LinkedIn content creator and a member of the Houston Business Analysts group, where she supports learning, collaboration, and professional development within the Business Analysis community.