Communicate in a Way You Can Be Heard
In this interactive session, Kristin Frade explores the communication blind spots that can keep messages from landing as intended. Participants will look at how perception, assumptions, and different communication styles shape the way people receive information—and how greater awareness can help them communicate with more clarity and impact.
Whether participants are working to strengthen stakeholder relationships, influence without formal authority, stand out professionally, or navigate their next career opportunity, they will leave with practical ways to communicate their ideas and value so they can be better heard.
Participants will leave with:
- Greater awareness of the communication gaps that can cause messages to be missed or misunderstood
- Practical strategies for adapting communication to different people and situations
- Ways to communicate ideas, expertise, and personal value with greater clarity and confidence
- A stronger understanding of how strategic communication can support influence, relationships, and professional growth
The presentation is designed for approximately 45–50 minutes, followed by Q&A.
Speaker Bio:
Kristin Frade is a Partner and executive coach with Novus Global and Director of Novus Global Sport: Leagues and Organizations. With nearly 20 years of leadership, coaching, and training experience, she helps high-performing individuals and teams identify blind spots, communicate strategically, and turn vision into measurable action.
Kristin is known for helping people notice what they may be too close to see for themselves. Her work combines strategic communication, leadership development, Perceptual Intelligence, and CBT-informed coaching to help leaders create clarity, strengthen alignment, and move forward with confidence.
Throughout her career, Kristin has worked with entrepreneurs, C-suite executives, Fortune 500 leaders, and professional sports teams and leagues. She built a business that ranked in the top 1% of her former company and now helps individuals and organizations expand what they believe is possible and create meaningful, measurable results.
Kristin holds a Master’s Degree in Sport Management and began her career in sports advertising. She is Meta PerformanceTM Certified, a Meta PerformanceTM Institute Faculty Trainer, CBT Life Coach Certified, and Perceptual Intelligence Certified. She lives in Raleigh, North Carolina, with her husband and three children.