Partner Event: Being a Value-Focused Business Analyst

Nov 18, 2026 6:00 PM - 7:30 PM Eastern Standard Time

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Join IIBA RTP-Raleigh for a collaborative meeting with the IIBA Palmetto and DC Metro Chapters! In this session, Anne Hartley will explore what it means to be a value-focused BA—connecting requirements and deliverables to the customer and business outcomes they enable. How BAs apply value-focused thinking in practice – including clarifying accountability and staying connected through quality validation. Online networking starts at 6:00 PM, and the meeting will begin at 6:30 PM EST.
 
Being a Value-Focused Business Analyst
 
If you missed our events this year on Value and Value Management we are partnering with other IIBA Chapters to learn more on how BA's provide value in organizations.
 
Companies create value by providing capabilities, products, and services that enable customer outcomes – and receiving value in return. Yet organizations often lack a shared understanding of what value means, how their work contributes to it, and how to know whether it has been realized. The resulting disconnects can undermine execution, growth, and customer outcomes. 

Business Analysts are uniquely positioned to help close these gaps. Their ability to clarify needs, connect perspectives, model how work gets done, and make assumptions visible can help organizations align around value.
 
This presentation explores what it means to be a value-focused BA – connecting requirements and deliverables to the customer and business outcomes they are intended to enable. Participants will learn how to bring a broader organizational perspective to their work and use familiar BA practices and artifacts to support value definition, delivery, and realization.
 
Speaker Bio: 

Anne Hartley, also known as the "hat lady," began her professional journey as a pioneering woman in technology, starting as a programmer in the mid-1970s. Over the next 20 years, she worked with commercial software companies – from startups to established businesses – leading people, shaping methodologies, and connecting technology capabilities to business needs.

In 1997, Anne founded AH Consulting to bridge business and technology. Her work has evolved around a consistent purpose: helping leaders and teams create the clarity and alignment needed to solve problems and deliver meaningful value.

Today, that work is grounded in Unified Value Management™ – connecting how value is defined, delivered, and realized. Through Frameworks for Success™, she helps leaders and teams co-create a tangible, shared definition of what needs to exist, how it should work, and the outcomes it should enable – whether the focus is an operating model, a product, a service, or an organizational capability.

That perspective is at the heart of "Being a Value-Focused Business Analyst": looking beyond requirements and deliverables to clarify purpose, connect the work to customer and business outcomes, and help ensure that what gets created delivers value.

Anne's Favorite Business Analysis Technique:

Visual modeling – especially mind maps, RACI models, workflow/process maps, SIPOC, and context diagrams. I like techniques that make the big picture visible and create structured, tangible artifacts that people can use to build shared understanding.

Anne's Favorite Local Restaurant:

Merritt's Grill in Chapel Hill, North Carolina, is a definite favorite – perhaps the best BLT on the planet! My husband and I go there often for BLT lunches and the relaxed atmosphere.

Anne's Fun Fact (Not related to Job/Profession):

I have a wall of hats! Hats are purposeful, make life interesting, and seem to uplift others. You can never have too many, although I do have a couple of seasonal favorites. They're my protective roof – rain or shine!

 
Company Website:  https://www.ahc-solutions.co/
Organizers

TE

Tina Ewing
education@raleigh.iiba.org