Congratulations 🎉 to Adwoa Ahrin, our Marketing Operations specialist, for having her article "What Communication Gaps Teach Us About Business Analysis" posted on the IIBA.org website.
Be sure to read her insightful article LINK ↗️ to learn more about her
Key Takeaways:
- Communication touchpoints are part of the workflow, not separate from it
- Automation can create hidden exclusion when routing logic overlooks valid user groups
- Better visibility reduces manual work, improves trust, and helps teams respond faster
- Reminder workflows shape operational behaviour and should be treated as process design
- Process improvement is often cumulative, with small connected fixes creating meaningful impact
- Strong business analysis work asks who may be unintentionally left out of the process
Adwoa Arhin, CBAP, is a Business Analyst at the University of North Carolina at Greensboro with experience in higher education and telecommunications, as well as a board staff member of the IIBA Raleigh Chapter. Her work focuses on process improvement, workflow redesign, and digital transformation in compliance-driven environments. She’s particularly interested in using business analysis to improve visibility, reduce delays, and create more effective service experiences.
