Dive deep into the realms of Business Analysis, Technology, and Leadership at the Triangle Business Analysis Development Day (TriBADD) 2024. This year's theme, ⛵⛵"Sailing the Waters of Business Analysis Mastery, Technology, and Leadership," promises a day full of insightful knowledge, cutting-edge developments, and invaluable networking opportunities.

Unlock Your Leadership Potential at TriBADD 2024 with Dr. Joe Perez

Morning Keynote: "Empowering Business Analysts: Data-Driven "STEPs" to Leadership Strategy"

Join Dr. Joe as he guides you through the transformative journey of leveraging data to shape your leadership strategy as a Business Analyst (BA). In this session, you'll gain invaluable insights into crafting a data-driven approach that not only aligns with your organization's vision but also empowers you to drive impactful change within your role. 

Discover the essential "S.T.E.P." framework tailored for BAs, equipping you with the tools and mindset necessary to navigate the complexities of data-informed decision-making. Dr. Joe will unveil strategies designed to elevate your leadership potential, offering practical techniques to harness the power of data for driving organizational success.

Prepare to embark on a journey of growth and empowerment as you uncover the secrets to effective leadership through data-driven decision-making. Take advantage of this opportunity to revolutionize your approach to leadership and propel your career forward in the digital age.


Morning and Afternoon: Choose between Three Exciting Tracks:

  1. Business Analysis Mastery: Elevate your BA skills with real-world insights and actionable strategies.

  2. Technology: Discover emerging technologies shaping the future of business analysis.

  3. Leadership: Gain leadership insights to drive change and innovation in your organization.

    Why Attend?

  • Skills Development: Learn from the experiences of fellow BAs and discover what's working in the industry.
  • Industry Developments: Stay ahead with the latest in emerging technologies and methodologies.
  • Thought Leadership Insights: Hear from leading experts like Susan Moore and Tamara Copple on the cutting edge of business analysis.
  • Engaging Experiences: Participate in short, focused sessions, live polls, and Q&A with speakers for a truly interactive experience.

Meet our Speakers:

  • Dr. Joe Perez ( Morning Keynote) Empowering Business Analysts: Data-Driven "STEPs" to Leadership Strategy

Dr. Joe Perez is a powerhouse in the IT and education worlds, with 40-plus years’ experience and a wealth of credentials to his name. From Business Intelligence Specialist at NC State University to Senior Systems Analyst/Team Leader at the NC Department of Health & Human Services (and fractional CTO at a North Carolina company), Perez is at the forefront of innovation and process improvement. A LinkedIn Top Voice with over 17,000 LinkedIn followers and a worldwide reputation as keynote speaker, data management/analytics expert, and Amazon best-selling author with multiple #1 new releases, Perez is a highly sought-after resource in his field. He speaks at numerous conferences each year, reaching audiences in more than 20 countries and has been inducted into several prestigious Thought Leader communities, achieving multiple Top Ten rankings at Thinkers360 and being selected as 2023 Ambassador of the Year by the Gartner Peer Community.

When he's not working, he shares his musical talents and gives back to his community through his involvement in his church's Spanish and military ministries. "I'm a firm believer that if I'm not innovating, then I'm stagnating," says Dr. Joe. His devotion to innovation, his boundless energy, and his constant drive for excellence are the hallmarks of a truly exceptional individual.


  • Dave Saboe: “The “T-Shaped” BA”

Dave Saboe is an Enterprise Agile Coach, podcaster, and author. He is passionate about helping individuals, teams, and organizations do the best work of their lives. Dave has been in the Business Analysis and Project Management field for two decades and has led teams of Business Analysts, Scrum Masters, and Coaches. He is a frequent industry speaker and helped create the IIBA’s Agile Analysis certification exam.  Through coaching, mentoring, and his podcast, Mastering Business Analysis, Dave helps Business Analysts and Product Owners do the best work of their lives

  • Felicia Joyner:  “Terrific Techniques: Can AI Help?”



Felicia Joyner is the dynamic CEO of TekBizTranslations.  She is a celebrated top-tier trainer, speaker, workshop facilitator, and prolific contributor to industry literature.  
Beyond her executive role, Felicia is an influential public speaker and coach with over two decades of experience in Business Analysis.  Her reputation as a speaker and mentor is built on a foundation of real-world expertise as a Senior Business Systems Analyst.  She has a track record of providing requirements leading to solutions that address core business challenges.

Clients rave about Felicia’s impact with testimonials:  "I honestly don’t know where we’d be without Felicia. …Asking the right questions …: Felicia is a breath of ffresh air. … our steadfast advocate."

In addition to her professional accomplishments, Felicia leads the Research Triangle Park (RTP), NC chapter of the International Institute of Business Analysts (IIBA), steering the community towards innovative excellence.

  • Gordana Vujec: “What are Behavioral Interviews and How to Prepare.”

Gordana Vujec was holding many roles Data Scientist, Scrum Master, and Business Analyst. She enjoyed all of them but the thing she enjoys most so far is being an Executive and Career Coach. Recently, she became Tilt certified coach which is a personality and team assessment tool. Also, she is a certified Agile Coach which helps her a lot in her everyday work. 



  • Dr. Jenefer M. Jedele: “The Drivers of Health Imperative”

Dr. Jedele is a Health Economist with the Drivers of Health Strategy Team, Blue Cross and Blue Shield of North Carolina.  At Blue Cross NC, she focuses on informing the design of programs and benefits through the application of rigorous implementation and evaluation methodologies in testing evidence-based interventions to address non-clinical factors impacting members’ health.  Prior to joining Blue Cross NC, she was the Acting Deputy Director of the Serious Mental Illness Treatment Resource and Evaluation Center, Department of Veterans Affairs.  Dr. Jedele earned her doctorate in health services research and economics as well as her master’s in survey methodology at the University of Michigan. 

  • Mindy Bohannon: “Grappling with Ethics and Bias When Using GenAI (yes Hal and M3gan, that Means You)”

With over 15 years of experience as a business analyst, scrum master, and database developer, Mindy brings rich technical and strategic expertise. She has spearheaded application modernization efforts and delivered keynote speeches on agile methodologies, business analysis, and professional advancement at many conferences. As president of the local IIBA DC chapter, Mindy actively promotes knowledge sharing in the BA community. She thrives on innovating solutions, fostering win-win relationships, and guiding individuals and organizations toward their highest potential for success.

  • Megan R. Bell: “Communication Impacts Collaboration”

A multi-hyphenate of leadership, operational processes, corporate training, higher education, and creative agency work, Megan Bell’s passion for empowering others to reach their goals fuels her career journey. Today, Bell leads operations for Blue Cross NC’s Strategy and Diversified Business division blending communication, culture building, and process enhancement to reach business goals. 






  • Pamela JS Thomas:  “Can You Quickly Explain Your Business Data Flow?  Want Practice?”

Pamela Thomas is a Senior Business Data Analyst, who specializes in Data Analysis and Agile techniques as well as Business Process Management. Currently, she is collaborating with a DevOps Data Team and a coalition in the rail shipping industry to create a new freight railcar telematics technology platform.

Pamela holds the IIBA-CBDA and IIBA-CBAP certifications.  She is an instructor for an IIBA Certification Study Group and is a member of the IIBA RTP Chapter in North Carolina.  She started as Membership VP in the fall of 2020.  She holds an MS degree in Professional Technical Communication from the New Jersey Institute of Technology (NJIT) and a BS in Electrical Engineering from Tufts University. She is a certified SAFe Agilist and a Lean Six Sigma Black Belt Professional.

Outside of work Pamela loves to walk amongst the trees, crochet, read either sci-fi or chick lit, and volunteer time towards inspiring the next technical generation through events and as a guest speaker.


  • Rita Hewell:  “Failure – because it’s FUN-damental”

Rita is a recovering perfectionist who battles allowing the fear of failure turn her world from technicolor brights to muted colors. Her perfectionism served her well as she started her career as a programmer/systems engineer and continues to serve her well (sometimes) in her roles in the data and analytics area at Blue Cross Blue Shield North Carolina. She is learning to embrace productive failure as a better (and more fun) approach to her work. 





  • Robert Snyder: “Connecting The Dots: What Can Business Ensembles Learn From Performing Arts Ensembles”

Robert Snyder is the founder and president of Innovation Elegance, LLC. Robert’s thirty-year career spans roles such as developer, project management, change management, sales enablement, and the performing arts. His career path includes corporate roles, consulting roles, startups, PMP, and Agile certifications. He’s performed in numerous vocal, dance, and theater ensembles. Robert earned his BS in Electrical Engineering from the University of Illinois and his MBA in Strategy from the Kellogg School of Management at Northwestern University.

In early 2024, Robert expects to publish two books: “Innovation Elegance: Transcending Agile with Ruthlessness and Grace” and “Innovation Portfolio: Five Verbs Shape Your Team’s Legacy.”

  • Susan Moore: “Idea Management: The Good, The Bad, and The Uncertain”

Susan is the Community Engagement Manager at IIBA. Before that, she was a business analysis professional with more than 20 years’ experience in finance, insurance and utilities industries working on both the Business and IT sides of organizations.  Susan speaks frequently on business analysis-adjacent topics such as career development, essential skills, and virtual communication. She writes about these topics (and more!) at TheVirtualBACoach.com



  • Tamara Copple:  “Thrown in the deep end - finding your footing from mid-project”

Product owner by day, evangelist for women in STEM by night, Tamara Copple, MBA, CBAP is a product owner with Kansas City-headquartered non-profit Children International. She is a past president of the IIBA Kansas City Chapter, IIBA Americas Southeast Region Director, and a community leader for Kansas City Women in Technology, where she helped to build the Coding & Cocktails program for aspiring local women developers.

In what spare time is left, Tamara enjoys counted cross-stitch, spontaneous weekend trips with her husband Matt, rewatching Marvel movies and the occasional game of Dungeons and Dragons.


  • Tom Tomasovic:  “Empowering Business Analysts for Data Analytics: Using AI to Enhance Classic Tools for Exploratory Data Analysis”

Tom is passionate about elevating the business analysis profession. He built the business analysis practice for a major healthcare payer from the ground up, hiring and mentoring a team that included several IIBA-certified professionals and supporting team members in their certification efforts. Before moving to Ohio, Tom was an active member of the NYC IIBA chapter, informally advising a study group to help others achieve IIBA certifications.

Tom, a seasoned BA professional with 20+ years of experience, has led a successful BA team and driven impactful projects across diverse industries including healthcare, wind technology, and consumer products. As a trainer and mentor, he has guided numerous individuals to IIBA certifications.

Holding 5 of the 7 IIBA offerings alongside expertise in Scrum, Agile BA, and beyond, Tom is passionate about continuous learning and empowering others. Join him to explore “Empowering Business Analysts for Data Analytics: Using AI to Enhance Classic Tools for Exploratory Data Analysis” and elevate your BA skillset!