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IIBA RTP OCT Chapter Meeting - 18 OCT 2023 6:00 EST

Wednesday, October 18, 2023 -
6:00pm to 7:15pm

Speaker Name: Sunny Park


Presentation Title: Using Analytics to Help Companies Compete:
5 Best Practices from the DMSB Data Lab

Presentation Abstract

According to the authors of "Competing on Analytics: The New Science of Winning" (Thomas H. Davenport and Jeanne G. Harris, 2007), many previous bases for competition have been eroded by globalization. Proprietary technologies are rapidly copied, and breakthrough innovations in products or services are increasingly difficult to achieve. That leaves three things as the basis for competition: efficient and effective execution, smart decision-making, and the ability to squeeze every last drop of value from business processes—all of which can be gained through sophisticated use of analytics. This presentation will review how analytics can help companies compete by exploring five business analytics projects from DMSB Data Lab as best-case examples.
Presentation Outline: 


  • Analytics Overview

  • Analytics Types and Projects

  • DMSB's Business Analytics Initiatives

  • DMSB Data Lab Overview

  • 5 Analytics Projects from the DMSB Data Lab

  • Use Case Scenarios & Lessons Learned

Learnin Objectives:

  • Understand the role of analytics in solving business problems.

  • Learn about the various types of analytics and suitable projects.

  • Learn five best practices in applying analytics to business problems.

Speaker Bio:

Sung-Hee "Sunny" Park is the Director of the Data Lab and a Clinical Associate Professor at the Darla Moore School of Business (DMSB), University of South Carolina. Previously, he served as an Assistant Professor at Kettering University (formerly known as General Motors Institute of Technology) and as a tenured Assistant Professor at Dalton State (one of the University System of Georgia schools), where he taught undergraduate and graduate courses in Management Information Systems, Innovation Management, and International Business (IB).


Dr. Park has considerable consulting experience in IT and IB, which he brings to bear in both his teaching and pragmatic research. His current teaching interests include business analytics, experiential education, and international education. His current scholarly interests include IS Adoption, IT management, data analytics, and innovation education. He has published in many proceedings and journals, including the Information & Management, the Information Technology & Management, the Journal of Service Research, and the International Journal of Operations & Production Management.


Dr. Park received his Ph.D. and I.MBA. from the University of South Carolina and his B.B.A. from Korea University. He also holds the following industry credentials: IIBA-CBDA (Certification in Business Data Analytics), INFORMS-CAP (Certified Analytics Professional), and is a certified SAP ERP simulation trainer.




Cost: Free (Members & Non-Members)

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Sunny Park